Customer Experience Audit, MVP Management, Value Proposition Definition, Business Model Definition
One of the world's largest companies in the rail manufacturing & servicing industry.
What innovations can help a rail manufacturing company compete against autonomous vehicles?
A bad customer experience, plus the growing number of alternative transportation options, is threatening the appeal of train travel and the rail manufacturing business. With +1MM passengers riding their trains per day, this leading rail manufacturer was in a unique position to enhance the travel experience.
An IoT platform and API strategy that surfaces train, train operator, 3rd party and customer data into a new digital service for passengers as well as a customer insight portal for train operators.
A new travel experience in the UK which positions the brand as a customer centric innovator and a new digital business model expected to return￡10MM in 3 years.