Digital Europe: 5 things you may have missed w51


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Week 51: December 17th - December, 21st 2018

There is a lot happening each week in digital across Europe, so we wanted to take some of the pain out of staying up-to-date. This week is all about 2019 industry trend and prediction reports, below are our picks of the most insightful ones published this week.

The WIRED World in 2019 comes to us with the eight trends that will shape the world in the next 12 months.

Rather than telling us about how the world is changing or what it will be like in 2025 – Wired is bringing us a look at the next 12 months as seen through the eyes of 8 brilliant minds, including Richard Branson, Wendy Hall and Mustafa Suleyman. The report explores how energy, government, culture, medicine, business, technology, business, security and the environment be shaped by the most significant trends impacting our world.

The full report will be available online over the coming week but you can see the summary article here.

Fjord helps us cut through the clutter and shares their point of view on our current technological, political and environmental inflection point.

The team @Fjord have released their yearly trends as well. We like, the at times esoteric copy, and trends they release each year. This year: silence as gold, inclusivity paradoxes and synthetic realities (feels like the chapter headings for the William Gibson novel ;)

Take a look here at their view of whats ahead for the future of business, technology and design.

Deloitte analysts take a wide look at business and technology, making big predictions about industries set to grow in 2019.

More talk about 5G, AI and smart speakers but Deloitte predicts some interesting growth in areas such as eSports and Radio. Unlike some other forms of traditional media, radio will continue to perform relatively well with younger demographics and analysts expect revenues from the global eSports market to reach US$1 billion in 2019, driven by advertising, broadcast rights, and league expansion.

You can download the full report or click thru the online version here.

TNW tells us what will define tech in 2019.

What apps would be on your phone? How would your user experience change? What’s the next big thing you won’t be able to imagine your life without? TNW sat down with seven finalists from EIT Digital to get the prescriptive of some of Europe’s finest deep tech scaleups and late-stage startups on what will define tech next year.
You can view the research here.

Forbes view of Digital Transformation in 2019.

Forbes as examined a year’s worth of technology and digital transformation research to better predict where are we going? Why are we going there? And what potential surprises are in store? Unlike some of the other reports Forbes considers how the customer, culture and employees along with business continuity must be at the heart of every technology investment.

Get the round up here.

BONUS READ: Why the future never arrives.

AND….as a nice counterpoint, even though they couldn’t help themselves in 2019, a great article from Wired (Sept 2018)….looking at 25 Years of trend predictions, and, why they never arrive.

  • 1994: Is Advertising finally dead?

  • 2000: Why the future doesn’t need us

  • 2010: The future of peer-to-peer renting

Check out the rest here.